Ford focuses on India

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The enthusiasm of Ford Motor Company seems to be increasing after tasting success with the Figo hatchback. In a short span, Figo has become a very popular choice among the small segment cars.


The firm is now set to unleash a new wave of global platforms in India as Mr Alan Mulally, President and Chief Executive Officer, Ford, banks on the country's underlying potential to fuel the firm's ambitious global plans. Besides, the economic slowdown still an area of concern, the US still trying to pull itself from a severe recession and Europe's economy still being fragile. Nevertheless, the Asia-Pacific region still offers to be “exciting and in the takeoff stage with sustainable growth rates,” it is natural for the foreign firms to focus on markets of this region.

 

Taking India as a key part of Ford Motor Company's vehicle strategy, Mr Alan Mulally, the company’s President and Chief Executive Officer stated “India is important to us because the vehicles we make like the Figos, the Fiestas or small SUVs are the centre of the market worldwide. That is why you see us making such a focused investment in balancing our portfolio to have an increasing number of smaller and medium-size vehicles.”


He further highlighted that smaller vehicles accounted for nearly 60 per cent of requirements worldwide with medium and larger options taking up 25 per cent and 15 per cent respectively. Ford is well positioned with its investments to accelerate growth in developing markets,” added Mr Mulally.


The company has sold a total of 96,270 vehicles in India in 2011, registering a 15 per cent growth. Ford India also exported 22,521 cars in 2011, almost three times as many as in 2010.

 

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