Toyota Etios – Luxury with Affordability

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Toyota Etios with its attractive features and reasonable pricing seems a good package which will give stiff competition to its competitors. Toyota will produce Etios from its second manufacturing plant in Banglore.

The company is planning to launch both hatchback and sedan under the Etios series with 1.2 litre and 1.5 litre petrol engines respectively. However, the firm later said that it would look into opportunities of introducing a diesel variant also.

Toyota Motor Asia Pacific President Mitsuhiro Sonoda said, "We are looking at every possible alternative to launch Etios. Apart from diesel and petrol variants, we will study the market and demand for launching the car in other fuel options (LPG and CNG) and hybrid mode."

Toyota Motor Officials reported that it has received 12,000 orders for its Etios sedan in India since it began taking orders on December 1 which shows the brand image of Toyota and people’s faith in it. In long term, it will definitely help the company to increase its market share in India.
Toyota Kirloskar Motor (TKM) had reported 55,497 units sales which is over 7 per cent growth in its sales in India last year and is expecting a jump of 15-20 per cent in 2010. The company is expecting to sell about 70,000 units of the 'Etios' next year out of a target of 1.5 lakh units across all models in India which is almost double of present sale.



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